Confession: I've been doing this whole art thing for a while now
11 March
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Confession: I've been doing this whole art thing for a while now and I definitely could have made more money if I'd known these tips from the get-go.
Don't offer your original for sale.
Don't make your original available for sales. This tip is pretty straightforward. If buyers know they can't get their hands on the original, they'll be more likely to opt for a print instead.
Don't make your original available for sales. This tip is pretty straightforward. If buyers know they can't get their hands on the original, they'll be more likely to opt for a print instead.
Do limited prints
Prints themselves aren't a bad thing, but they need to be limited. Make sure that your collector can buy with confidence that their print will continue to gain value as a one-of-a-kind item.
Prints themselves aren't a bad thing, but they need to be limited. Make sure that your collector can buy with confidence that their print will continue to gain value as a one-of-a-kind item.
Offer hand embellishment
Hand embellishment is a great way to make your prints more valuable while also giving you an opportunity to provide a personal touch and relationship with your collectors. It adds something special to your art that the collectors won't find anywhere else. You can do this with acrylics, oils, pastels, or even just a pen.
Hand embellishment is a great way to make your prints more valuable while also giving you an opportunity to provide a personal touch and relationship with your collectors. It adds something special to your art that the collectors won't find anywhere else. You can do this with acrylics, oils, pastels, or even just a pen.
Make your print a higher price point
If your print is much cheaper than your original, it will devalue it. Make sure that when you're deciding how many prints to produce, the price for each is high enough that it's not competing with your original's value.
If your print is much cheaper than your original, it will devalue it. Make sure that when you're deciding how many prints to produce, the price for each is high enough that it's not competing with your original's value.
Keep turnaround time long (4-6 weeks)
Collectors don't like buying something that they'll have in their hands the next day. That gives them very little time to enjoy ownership of something before everyone else has it too! It may seem counterintuitive, but making it harder for potential buyers to get their hands on something
Collectors don't like buying something that they'll have in their hands the next day. That gives them very little time to enjoy ownership of something before everyone else has it too! It may seem counterintuitive, but making it harder for potential buyers to get their hands on something